Connectivity Without Limits: Making Broadband Effortless

As much as they rely on it for so many facets of their lives, consumers don’t want to think about their internet. Instead, they expect their internet access to be instant and reliable — a service they can depend on without effort. In fact, broadband should feel as simple and dependable as flipping a light switch. When it works, customers hardly notice. They stream, game, learn, and work without thinking about the network powering it all. But one negative experience can damage customer loyalty and lead to them moving elsewhere. Ultimately, the more invisible technology becomes to customers the more they will appreciate its presence. Why Invisible Connectivity Matters Delivering this level of invisible connectivity isn’t simple. It requires orchestration, automation, and intelligence working in concert behind the scenes. Broadband networks are messy under the hood. Routers, switches, devices, and other network hardware function as trusted tools that support consumers’ ...