Quality-of-Experience (QoE) as the New Competitive Battleground -- Part 1 of a 3-part series
For decades, competition in the broadband market has followed a simple and intuitive logic: faster is better. From megabits to gigabits, from DSL to fiber, network evolution has been measured primarily in raw throughput. Marketing messages, regulatory benchmarks, and consumer expectations have all reinforced the idea that speed equals quality. But as we enter 2026, that model is no longer sufficient. Across mature broadband markets, throughput parity is becoming the norm. Gigabit access is widely available, multi-gigabit tiers are common, and Wi-Fi standards have advanced well beyond the requirements of most consumer applications. And yet, customer dissatisfaction, churn, and operational costs remain high for many Internet Service Providers. Why? The reason is simple: Customers don’t experience bandwidth, they experience outcomes. In this three-part series, we’ll explore how Quality of Experience is becoming the most important differentiator in a competitive marketplace. Why thro...