Redefining Home Connectivity: Telefónica’s Commitment to Wi-Fi Excellence — Enabled by AXON Networks
Partnership enhances in-home broadband experience through proactive insight and intelligent analytics.
Irvine, California, USA, June 17, 2026 – Today’s digital homes are hubs of constant
broadband activity. With potentially dozens of connected devices scattered throughout the home, from laptops to smart TVs to digital assistants, the modern smart home requires areliable broadband network that’s always on and always able to meet the demands of a
busy connected family.
With in-home networks becoming more complex and customer expectations for high-
quality home connectivity rising, Internet Service Providers (ISPs) are being challenged to
stay ahead of user demand, anticipate and mitigate network issues, and manage their
systems more efficiently.
Telefónica, one of the world’s leading telecommunications companies, is committed to
delivering dependable connectivity and elevating the in-home user experience. While
building a state-of-the-art broadband network is essential, Telefónica focuses on ensuring
that customers benefit fully from their connection.
To meet this challenge, Telefónica is leveraging real-time insight into how those networks
perform at the in-home level. Today, AXON Networks’ algorithms process and correlate data from more than 6 million devices in Brazil and over 5.6 million devices in Spain, providing one of the most comprehensive sources of real-time insights into in-home broadband performance. Armed with this extensive visibility and scale, Telefónica has evolved from a reactive approach to a proactive model focused on continuously improving the customer experience.
Visibility Into the Home Wi-Fi Experience
Historically, operators lacked end-to-end visibility into the Wi-Fi experience within
customers’ homes. While they could monitor the broader access network effectively,
customer devices often did not report the real-time data needed to diagnose Wi-Fi issues. As a result, operators had to wait for customer complaints before identifying problems.
“We designed our HGU (Home Gateway Unit) with powerful telemetry capabilities, but we
lacked the ability to turn that data into concrete actions.” said Nilmar Seccomandi David,
director of Autonomous Network and Infrastructure at Telefónica. “By gaining real-time
visibility, including insights from millions of devices across Spain and Brazil, we can ensure the network performs in line with customer expectations without waiting for a support call.”
“At AXON Networks, we believe that intelligence and simplicity must coexist in every network, and we are fortunate to have found a like-minded partner in Telefónica,” said Martin Manniche, CEO and founder of AXON Networks. “Our deep collaboration with
Telefónica is now in its fifth year, and is a showcase for how advanced analytics and
automation can turn complex home networks into seamless, self-optimizing experiences.
The success of our continued work together demonstrates the deep mutual value of our
partnership, and is a beacon for the industry for a new era of proactive experience
management, powered by real-time insight at massive scale.”
AXON Networks’ Role: Enabling Real-Time Home Performance Analytics
Traditional reactive support models can no longer keep pace with the demands of modern
home broadband. The industry needs scalable, intelligent monitoring and diagnostics
systems capable of predicting and preventing issues before they impact users. AXON
Networks has worked with Telefónica to deliver enhanced visibility into the home Wi-Fi
experience, enabling proactive interception of in-home and network issues. This approach
ensures that AXON developments are jointly designed and implemented together with
Telefónica teams, directly driven by evolving business and operational needs.
Telefónica has looked to AXON Networks to enhance its home performance analytics,
providing both expertise as well as leveraging parts of the AXON Orchestrator cloud-native system (part of the AXON Maestro platform) to integrate advanced algorithms directly into Telefónica’s maintenance and customer support systems in Spain. By collecting telemetry from in-home network equipment, Telefónica can analyze real-time and historical data to identify households experiencing degraded Wi-Fi quality.
These insights have enabled Telefónica to shift from a reactive support model to a proactive one. Continuous visibility into the customer experience reduces diagnosis time and increases resolution accuracy.
When customers do reach support centers in Spain, AXON Networks-enabled intelligent
diagnostics provide agents with deeper context, enabling faster and more accurate issue
resolution. Predictive monitoring further enhances Telefónica’s ability to deliver preventive
care.
Measuring What Matters: Customer Experience Index
Telefónica also uses insights from AXON Networks to build a composed Wi-Fi Customer
Experience Index, which provides monthly visibility into Wi-Fi quality at an individual
household level. This allows Telefónica to prioritize improvements based on customer
experience scores.
Since implementing AXON Networks’ analytics, Telefónica has seen significant
improvements in operational efficiency and customer satisfaction. Continuous refinement
of data models will support Telefónica’s long-term smart home strategy.The strategic partnership between Telefónica and AXON Networks and the use of intelligent
analytics to bridge technical complexity and customer experience serves as a blueprint for modern telco operations and the future of proactive home network management.
AXON Networks will be participating in TM Forum’s DTW Ignite 2026 conference in
Copenhagen, Denmark 23-25 June, 2026. Attendees can visit AXON Networks at booth #411 for information and platform demonstrations. Additionally, AXON technical leadership will be leading an Autonomous Networking presention at The Loft stage from 12:45 – 13:15. To schedule a visit or demonstration email Sales@AXON-Networks.com.